In its tradition of bringing the best drama series on television, ABS-CBN has partnered with Precious Heart Romances in coming up with teleserye based on well-loved romance novels. The Kapamilya network and one of the leading publishers of romance pocket books have signed the deal last February 12. Present in the contract signing were ABS-CBN Head for TV Production Cory V. Vidanes, Direk Lauren Dyogi Precious Heart Romances Publisher Jun Matias, and Precious Heart Editor-in-Chief Edith Garcia.
Direk Lauren will be spearheading this project and he talked about what viewers can expect from these stories. "First time ito for ABS-CBN that we acquired lots of titles para gawing teleserye. Gagawin natin ang 'Bud Brothers' na isinulat ni Rose Tan at 'Kristine' na isinulat ni Martha Cecilia. Usong uso naman ngayon 'yung libro na ginagawang TV series o pelikula tulad ng Harry Potter at Twilight. Maraming elemento sa libro ang sigurado akong magugustuhan ng mga tao kapag napanood nila sa TV. 'Yung mga libro nina Rose Tan, Martha Cecilia, at iba pang writers, binabasa mo pa lang nakikita mo na kung paano siya lalabas sa telebisyon. Ang lakas ng kilig, ng romance element, kaya maraming makaka-relate."
Publisher Jun Matias said that he is honored with the trust that ABS-CBN gave to their books. "Masaya kami. Noong una pa lang, sa 18 years ng Precious Heart, nakikita ko nang may potential ang mga books namin na magawa into TV or movie. I think now it's about time kasi malaki talaga ang market ng romance pocket books. Hindi ako naniniwalang hindi nagbabasa ang Pinoy kasi ang sales namin sa Precious Heart, kahit wala kaming promo, bumebenta kami. Also most of Hollywood films ngayon based na rin sa mga books. Ngayon may market na ang mga books namin, confident kami at ang ABS-CBN na may makukuha market sa TV."
Matias added that he is very confident ABS-CBN will do justice in translating their pocket book stories into teleserye. "We trust ABS-CBN. Malaki na ang napatunayan nila. Thankful din naman kami that ABS-CBN trusted us. Of course may mga technicalities na dapat i-adjust pero open naman kami doon. Basta nandun pa rin 'yung essence ng story which I'm sure hindi pababayaan ng ABS-CBN."
Keep it here on www.ABS-CBN.com for more updates as Precious Heart Romances makes it TV debut very soon.
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